AEG Presents has created a new European Festivals division to reflect its growing presence in the market.

The operator, which operates the Barclaycard presents British Summer Time Hyde Park, All Points East and Rock En Seine in Paris events, has promoted Jim King (pictured), its live music executive vice president, to head the new division.

King, who will report to AEG Europe president Alex Hill, will be tasked with seeking out and developing new opportunities in the festival space and lead on all aspects of talent and operations in its portfolio.

King has worked at AEG Presents for more than a decade following his time working for club brand Cream, which saw him launch and run Creamfields.

Hill said: “Jim is without a doubt the very best at what he does. We wanted to give him the freedom to accelerate AEG’s activity in the festival space hence the creation of this division and his leadership role at the head of it.

“I know that he and his team are going to do great things and being able to confirm him in this job as we approach the second weekend of BST Hyde Park seems very fitting indeed.”

King will work alongside AEG Presents’ UK chief executives Steve Homer and Toby Leighton-Pope, who will continue to focus on growing the touring business in Europe and the UK.

King said: “I really believe that AEG does something truly special when it comes to festivals. The music fans and the artists are always at the heart of our thinking and this has meant we have been able to curate shows that resonate with them and keep both coming back.

“We have an incredible team and together we will meet this exciting challenge. I’m looking forward to working closely with Alex in finding and developing new opportunities to build on and maintain AEG’s leadership in this sector.”

Image: AEG Presents