Ticketpass has launched what it describes as an “ethical ticketing and event-creation platform” with the pledge that it will donate 50% of its booking fee revenues to charity.

The London-based platform, which is free-to-use for event organisers, has dubbed the initiative as a “Give Back 50” promise.

Additionally, under a partnership with the GlobalGiving crowdfunding service for not-for-profit organisations, Ticketpass will allow event organisers and ticket-buyers the choice of donating to more than 4,000 vetted community projects across 170 countries.

Users will also be able to keep track of the impact of their donations via project reports that will be uploaded to the platform.

Event organisers using Ticketpass will be able to decide which charity they want their event to support, or they can allow event attendees to choose a project themselves. Ticketpass will charge attendees a 10% booking fee, capped at £5, for paid tickets, whilst free tickets will not incur a charge.

Ticketpass said that it will seek to raise £250,000 (€274,000/$307,00) through crowdfunding “in the coming weeks”. The service is currently focused on the UK, but has plans to expand into Europe and then globally next year.

The company said that its future plans include launching a ticket marketplace to help combat touts, although no further details have been released at this stage.

“There are more than 1.3 million events per year in the UK alone, but current ticketing options are limited,” said Ticketpass founder and CEO Rodrigo Bautista (pictured), who established the company in January 2016.

“The fees attendees and event organisers have to pay are often unfair, and sometimes even a rip-off. We want to show the world that a fair and friendly platform is possible while at the same time giving back to help tackle global problems like climate change, poverty and education.”