Ticketmaster has tasked Kathryn Frederick with building fan engagement across its channels after promoting her to the role of chief marketing officer.

Frederick will lead a centralised marketing team responsible for building new tools and approaches to maximise customer affinity and revenue.

Amy Howe, president and chief operating officer of Ticketmaster North America, said: “Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition.

“In her new role as chief marketing officer, she will continue to develop innovative solutions for Ticketmaster and our clients to further engage fans across all our channels from the initial event search to the event itself and beyond.”

Frederick joined joined Ticketmaster in 2015 and served as the senior vice president of growth and insights. Previously, she held the position of VP of product strategy and marketing for PriceGrabber.

Ticketmaster has also named David Eisenberg as vice president of partnership marketing and Andrew Samson as vice president of brand marketing to its marketing team.

Eisenberg, who joins the firm from StubHub, will lead the company’s integrated sponsorship strategy and partnership marketing teams that manage relationships with properties, sports teams and leagues including the NFL, NBA, NHL, College Football Playoffs, and MLS clubs. He will also lead the development of integrated marketing strategy across concerts, sports and theatre.

Samson, who previously led brand partnerships for FOX Sports, has joined to lead all Ticketmaster brand activations, campaigns, and brand marketing strategy.