Ohio State University has expanded its partnership with Ticketmaster to bring its Presence technology to all athletic venues on the campus, including its 100,000-capacity American football stadium.
Under the renewed partnership, the ticketing giant will continue to serve as the official ticketing partner and implement its next-generation digital ticketing and access control platform at all OSU athletics venues, including the newly renovated Schottenstein Center and Covelli Center.
Ticketmaster Presence will be introduced at Ohio Stadium, which primarily hosts the Ohio State Buckeyes football team, as well as being a major concert venue, with U2, Taylor Swift, The Rolling Stones, Pink Floyd, and Metallica among the many acts to have played at the venue.
OSU senior vice president and Wolfe Foundation athletics director, Gene Smith, said: “Ticketmaster is undeniably the leader in ticketing and, over the last few years, has rolled out several new products that will provide OSU fans with the experience they deserve, whether it’s an event at the brand-new Covelli Center or in our historic Ohio Stadium.
“Our fans will have the safest marketplace to buy or sell tickets across dozens of sports, concerts and other live events, with the peace of mind in knowing that their tickets are real.”
Through Presence, OSU will also implement SafeTix in the coming seasons, which ties a unique, identifiable digital ticket to each fan’s mobile phone through an encrypted barcode that automatically refreshes every few seconds. SafeTix also includes NFC technology that will allow fans to enter venues through a simple ‘tap and go’.
Tim Martin, senior vice president of college athletics at Ticketmaster North America, said: “The Ohio State University has one of the most successful college athletic departments in history, and Ticketmaster is thrilled to renew our already decades-long partnership.
“With Ticketmaster digital ticketing technology available at all OSU athletics venues, fans and alumni will now experience live events in ways they never have before – and with an unmatched level of personalisation tailored to each individual fan.”
Ticketmaster served as the official ticketing partner for the 10 largest attended regular season football games in the history of Ohio Stadium, as well as for hundreds of concerts and other live events in the Schottenstein Center since its opening in 1998.