The Jacksonville Jaguars NFL American football franchise has countered concerns that paperless ticketing will leave fans without a game-day keepsake by inserting a souvenir ‘ticket’ into its free programme.
The ‘ticket’ – which states the opposition and date – is actually a page that can be torn out from the printed programmes that are handed out for free at every Jaguars home game.
As an additional touch, the spot on the ticket where the fan would traditionally be directed to a gate, section, row and seat actually spells out SO-UV-EN-IR.
Like every other NFL team, the franchise has shifted to digital ticketing through a league-wide partnership with Ticketmaster.
Ticketmaster Presence has been installed at every NFL venue and is used for games and any shows or concerts that take place at each facility.
— Darren Rovell (@darrenrovell) August 15, 2019
The Jaguars have been gradually transitioning to full mobile entry at its TIAA Bank Field since the technology was installed in 2015. Print-at-home PDF tickets were discontinued at Jaguars home games in 2017.
While other NFL teams do offer souvenir tickets for fans who prefer a hard copy, they often come at a charge, or the programme is not free.