Fans of K-pop super group BTS are divided on Big Hit Entertainment’s move to implement a lottery-style ticketing system for their concerts.
Under the new arrangement, fans will be required to become a member of the BTS official fan club, which costs $30 (£25/€27) plus shipping, to have the chance to buy early-access seats and floor seating.
Previous tours allowed BTS fans to buy tickets directly from Ticketmaster, which is still an option for general-sale tickets.
Big Hit co-chief executive Yoon Seok Jun said during the firm’s corporate briefing in Seoul: “The ticketing lottery system will gradually be used for overseas tours to improve fans’ experiences.”
Some fans took to Twitter on the lottery issue, with one fan stating: “Big Hit we don’t want this lottery raffle system. We want the Ticketmaster walking man back.”
Another assures disgruntled fans that the raffle system is only for early access and floor seats at the minute, adding: “I for one like this idea because I’m tired of seeing the same fan-sites getting the floor seats at every show.”
bighit we don’t want this lottery raffle system. we want the ticketmaster walking man back pic.twitter.com/2TjUTI6QB5
— lisa (@jungkookmh) August 21, 2019
It was also announced that WeVerse, a fan-oriented platform developed to help facilitate fan experiences, communication between fans and artists, and a media platform featuring both free and paid content aimed at customers of Big Hit and its subsidiaries, is being introduced.
It is paired with Weply, a commerce platform through which Big Hit’s audience can purchase goods and tickets to events through a singular service available to fans throughout the globe, with preference and opportunities available exclusively to app users.
Fans will be able to use WeVerse and Weply as identification to purchase event tickets, services and merchandise, and also utilise services related to attending Big Hit events, such as lodging and transportation.
Big Hit also plans to add new fan experiences including “different ways to sell concert goods, a play zone made for fans waiting outside a venue, and live viewing services for group-viewing in a location close to the venue, live streaming services for fans to enjoy the concerts from home, and pop-up stores on the day of the concert.”
Image: 뉴스인스타 (NewsInStar)