The Philadelphia Flyers has introduced an initiative to offer fans standing room tickets, which will be released on each NHL game-day.
The Assembly Room Last Call scheme will provide 200 standing-only tickets on game day, which it claims is the “first dedicated day-of-game ticket option.”
The Flyers’ said the $25 (£19/€22.50) tickets, which can only be purchased in-person at the Wells Fargo Center box office, have been launched to make games more accessible.
The price tag is the lowest available ticket in the NHL, and officially launched on Saturday for the team’s home game at the 19,500-capacity arena against the Toronto Maple Leafs.
“We understand that the Assembly Room attracts a segment of fans that may prefer to make more spontaneous decisions to attend a game, and the Last Call tickets ensure that these fans can access tickets securely on the day of the game without having to pay a mark-up on the secondary market,” said chief business officer for the Flyers and the Wells Fargo Center, Mike Shane.
“We also want to encourage a new, walk-up culture here at the Wells Fargo Center, particularly among our fans in the surrounding neighbourhoods in South Philadelphia.”
The Flyers, whose average attendance last year was 20,371, notched an average sold ticket price of $95, which ranked them among some of the most affordable teams in the NHL.