Bundesliga club VfL Wolfsburg is aiming at improving ticketing and other back-office functions after naming Mitel as its official unified communications supplier.

Mitel, the business communications specialist, will deliver a full suite of communications and collaboration services for approximately 350 users to enhance the experience the club offers employees and fans.

Mitel said the solution it has developed will provide VfL Wolfsburg – currently seventh in Germany’s top division – a platform on which to build future digital experiences for fans visiting the 30,000-capacity Volkswagen Arena.

“It is designed on an advanced back-end infrastructure which provides high reliability to ensure employees and fans can always get the information they need in busy or time-sensitive situations – especially on match days when inquiries are heaviest,” Mitel said.

Mitel said its contact centre capabilities will enable faster response times, improved personalisation and more aligned customer engagement across different departments, including ticketing and merchandising, online account support, remote and on-site customer service queries.

The platform also includes an online dashboard, making it easier for club staff to track customer service performance against KPIs.

“We are delighted to welcome Mitel as our official unified communications supplier,” said Michael Meeske, managing director at VfL Wolfsburg

“With consumer expectations constantly evolving, we have to stay at the top of our game not just on the pitch, but with the experiences we offer our fans and staff as well. Mitel has a strong track record of working with sports and entertainment organisations around the world, making them the ideal partner for us as we upgrade our communications and collaboration systems.”

Mitel also provides services to more than 30 professional sports organisations, including Liverpool FC, Tottenham Hotspur and Major League Baseball.

Image: Saubär