The Rio Open, part of the ATP Tour 500 tennis tournament, has teamed up with the Sensorial Web House (SWH) agency to boost online ticket sales and attract a larger audience than last year’s edition.

For the biggest tennis tournament in South America, the agency will focus on three audiences, which are tennis fans, tourists in the city and people who have been to Rio Open in other years.

SWH’s plan for the event, which will take place from February 15 to 23, is to work with the target audiences from the first contact with the 2020 event until the actual ticket purchase.

“The whole strategy is divided between reach and conversion,” said the agency’s statement.

Last year’s event attracted 45,000 people to the Brazilian Jockey Club in Rio de Janeiro, which has nine clay courts and a 6,200-capacity central stadium. There is also an interactive area, Leblon Boulevard, with several attractions for the public, with stands, shops and food options.

Image: sk4t