StubHub has partnered with financial technology company Affirm to offer fans the option to purchase tickets for events and pay for them over time.
The offer is being made available to US-based customers and is designed to make it easier for fans to attend bucket-list events.
Fans looking to take advantage of the offer can select Affirm when paying for tickets, at which point they will be required to provide five simple pieces of information. They will then receive a credit decision within seconds before being given the option of spreading out their ticket payment over three, six or 12 months, with interest rates ranging from 10-30 per cent APR.
Monthly payment amounts will be shown in real dollars and not hard-to-calculate percentages. Customers will never pay more than what they agree to at checkout, with the option available on most StubHub purchases ranging from $99 (£76/€89) to $17,500.
The partnership has been launched ahead of the NFL’s Super Bowl on February 2. A recent study by Affirm found that while 78 per cent of NFL fans would like to attend the game, cost is the biggest barrier preventing them from doing so.
Silvija Martincevic, chief commercial officer at Affirm, said: “Whether it’s dancing in the front row of your favourite band’s show or cheering on your team at the championship game, these experiences can create lifelong memories. We’re excited to partner with StubHub, the world’s most trusted ticket marketplace, to bring flexible payment terms to fans across the country.”
StubHub’s chief marketing officer Olivier Ropars added: “StubHub has tickets to the hottest shows and biggest games even when they’re sold out everywhere else. Whether you’re just looking to get in the door or want to feel like a VIP, we have a seat that’s just right for your budget. Our new pay-over-time option with Affirm makes it possible for even more fans to make their bucket-list events a reality.”