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Dutch live music sees attendance hike in 2019

Concert attendance figures in the Netherlands skyrocketed in 2019 to almost three million, a 16-per-cent rise from the year prior.

The industry figures, compiled by research agency Response and the Vereniging van Evenementen Makers (VVEM), show that revenues increased by 25 per cent to €165m. This was partly due to the seven-per-cent growth in the number of large concerts above a 3,000-capacity and “regular price increases,” according to VVEM.

The average ticket price for concerts, which welcomed more than 2.9 million attendees in 2019, increased by seven per cent to €56.60.

Amsterdam’s 17,000-capacity Ziggo Dome remained the most visited concert location in the country with a total of more than one million visitors in 2019, an increase of 250,000 ticket-holders from 2018.

With 80 performances, the 6,000-capacity AFAS Live offered the most concerts and ranks second in terms of the number of visitors, which rose by 100,000 to 412,000. The Johan Cruijff Arena welcomed 220,000 fewer concert visitors than in 2018, of which more than half was caused by fewer concerts by Dutch supergroup De Toppers.

With a market share that grew to 75 per cent, Amsterdam remains the major concert city of the Netherlands. Like previous years, MOJO Concerts is the most prolific concert organiser, while Amsterdam-based company Friendly Fire saw the biggest growth.

Dutch singer Marco Borsato shifted the most tickets of any artist, attracting 240,000 fans, with André Rieu’s concerts at the Vrijthof in Maastricht and Guus Meeuwis’ shows in Eindhoven also proving popular with 150,000 and 135,000 tickets sold respectively.

Image: Sascha de Zeeuw