Ticket resale company Vivid Seats has formed a partnership with Shell Oil to give customers fuel discounts when they purchase tickets to events.
Under the agreement, ticket-buyers who are also members of Shell’s loyalty programme will be able to earn a 10-cent per gallon saving on petrol purchases for every $50 spent on live event tickets.
The Shell Fuel Rewards loyalty programme is redeemable at over 13,000 stations across the US.
Shell said its Fuel Rewards programme has 20 million members who it claims have collectively saved more than $2bn at the pump since the loyalty program was launched.
Vivid Seats’ ticketing partners include ESPN, Capital One, Rolling Stone, the Los Angeles Clippers, the University of Notre Dame and Duke University.
Image: Mike Mozart