Accesso Technology has teamed up with Cuseum, a provider of engagement software for museums and arts non-profit organisations.
Through the partnership, Accesso Siriusware clients will be able to leverage Cuseum’s visitor, member and donor engagement tools.
The two companies will provide the contactless and digital tools to cultural and museum operators to allow visitors to return to institutions safely with social distancing and minimal contact in mind.
Cuseum’s Digital Membership Card solution provides the functions of a traditional membership model, including card access, membership services and exclusive discounts, from each member’s mobile device.
In addition, institutions will benefit from enhanced visitor engagement functionality with the ability to communicate with patrons in real time to provide personalised offers, membership renewal reminders and more, all available through fully digital channels.
Steve Brown, Accesso chief executive, said: “We’re very excited to partner with Cuseum to enhance Accesso’s robust offerings for our clients in the cultural space, a market we’ve proudly served for two decades.
“In Cuseum, we’ve found a truly like-minded partner, and this enhanced, digital approach to traditional membership services and visitor engagement is particularly crucial as we work to increase efficiency and reduce physical touchpoints within the attractions and venues we serve.”
The Accesso Siriusware solution brings together all point-of-sale needs across a venue, unifying ticketing, membership, group sales, retail, food and beverage, rentals and more within a single system.
In leveraging this technology, supported by Cuseum’s Digital Membership Card solution, cultural market operators will have a set of tools at their disposal to boost visitor engagement and build brand loyalty.
Brendan Ciecko, chief executive and founder at Cuseum, added: “We are thrilled to partner with Accesso and are eager to watch their clients harness the power of this new integration to further amplify the personalised, digital experience modern consumers crave.
“The promise this partnership holds for cultural market operators, as well as their invaluable patrons, is virtually limitless.”