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Patron Tech accelerates SeatAdvisor sunsetting plan

The COVID-19 pandemic has accelerated Patron Technology’s plans to sunset software product SeatAdvisor.

San Diego-based SeatAdvisor, which was acquired by Patron Technology in October 2017, will be phased out, as planned during the acquisition, at the end of the year.

Patron Technology chief executive Marc Jenkins told TheTicketingBusiness that the move has been moved forward because restrictions around live events have pushed many of SeatAdvisor’s clients to shut down.

Clients of the company, which supports a range of customers including performing arts, universities, high schools, hotels, race tracks, sports organisations, and festivals, have been working with Patron Technology since the acquisition to move over to one of its continuing products.

Jenkins added that if the SeatAdvisor client has specific needs that those products do not target, it has been helping them to move to another platform that would serve them well.

SeatAdvisor, which offers integrated fundraising, analytics, and marketing capabilities, has worked with thousands of venues worldwide and hosts reseller networks in Europe and Australia.

Jenkins, head of the Pennsylvania-headquartered parent company of brands such as ShowClix, PatronManager and GrowTix, told TheTicketingBusiness: “On the other hand, we continue to add new clients to our existing platform at a record pace (both number, and expected ticket sales volume). From a new business perspective, it is turning out to be a record year, as event promoters continue to evolve and look for enhanced and more productive ways to conduct their business.

“We are also seeing events going on sale, and are seeing ticket sales generally recovering across our platform generally.”

Earlier this month, Jenkins told TheTicketingBusiness that Patron Technology is in a stronger position now than pre-COVID thanks to new investment from Vector Capital. The leading global private equity firm specialising in transformational investments in established technology businesses, helped Patron to “clean up the capital table,” according to Jenkins, when it acquired a majority stake in the company and its suite of event technology solutions last month.

Image: Ryan Brownell / CC BY 3.0 / Edited for size