Business solution provider Activity Stream has rolled out its new advanced platform with updated features, new capabilities, and a new aesthetic.

The launch is a re-do of the entire platform with the backend being redone to accommodate faster data import from more simultaneous data sources. The front end (UI) has seen an end-to-end redesign, with several new features and usability improvements.

Activity Stream has also optimised its data transformation to allow for faster analysis, and the new platform will allow the firm to set up improved integrations to marketing platforms, and complete more advanced cross-system automation (e.g. pause all digital campaigns if an event sells out).

The firm said the new platform gives the user an “even deeper understanding” of their organisation and their audiences by “offering them more time and flexibility to be progressive and effective, discover and understand their customers, and learn and adapt quickly.”

Einar Saevarsson, chief executive of Activity Stream, said: “We are beyond excited to be launching our simple, yet sophisticated platform. We have worked intensely with our partners, some of the most iconic venues in the world, and with our team – to take in all the requests and feedback – making the new platform a powerful tool for organisations everywhere.

“One of the key requests from our partners has been to add tools for marketing optimisation, and we can now extend our capabilities immensely over the coming months. The first updates will enable real-time tracking of campaigns from both Google Ads and Facebook Ads, saving both time and money for our clients.”

Activity Stream, a business solutions provider which provides data tools as-a-service for the sports and live entertainment industries and gives organisations the opportunity to use technology such as machine learning and cross-industry benchmarking, has been using the downtime brought on by the COVID-19 pandemic to rework most of its platform.

Over the upcoming months, new clients will be set up on the new platform, and existing clients will be migrated.

Sander Joesaar, head of customer success at Activity Stream, added: “Growing with the client is such a big part of our dynamic. The new platform is truly a result of close collaboration. It has been exciting to explore the user feedback and update the platform to accommodate all the specific suggestions and wishes.”