LaLiga North America has announced a new multi-year partnership with ticketing platform Stage Front to help drive new customer-centric ticketing strategies using data from both organisations.

Under the agreement, the companies will work together to develop a new approach to ticketing and fan engagement focused on customer behaviour. Stage Front’s proprietary technology includes ticket distribution, pricing, and real-time web-based portals.

LaLiga North America chief executive Boris Gartner said: “LaLiga has a highly engaged and coveted fan base in the US that interacts with our properties across multiple touch points including content, events, and grassroots activations.

“Using our deep understanding of soccer fans in the US, we will work together with Stage Front to help develop an innovative approach to ticketing that improves the customer experience as fans finally return to stadiums.”

LaLiga North America is a joint venture between Spain’s top football league and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the US and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities.

The key features of the partnership include LaLiga North America producing weekly co-branded Facebook and social media posts, in-app impressions and banners to continue to grow brand awareness for their retail presence.

In addition, ticket and hospitality customers will be eligible to win awards though digital sweepstakes and contests such as meet and greets with ambassadors, merchandise, and hospitality for when fans return to stadiums.

Karl Roes, chief executive of Stage Front, added: “We are thrilled to be working with one of the top brands in the world, not only for soccer but for their efforts in the community. LaLiga North America is the perfect partner as we continue to strategise unique partnerships.

“We are reimagining the mindset with a goal that goes beyond sales and focuses on the global customer journey. With LaLiga North America and their experience, fan base, and innovation, this partnership will enhance the customer experience”.