Tickets for Good, an organisation that enables thousands of vulnerable people to attend live events for free, has teamed up with technology consultancy The Curve to support the development of a new digital growth strategy.

The organisation has appointed The Curve as its product and delivery operations partner, to advise and assist on the implementation of new tools and infrastructure.

The consultancy will be delivering the features and functionality of the Tickets for Good’s platform evolution strategy to help to bring philanthropy to the forefront of its ticketing experience, allowing every attendee to engage with charitable giving as well as events.

Through the Sheffield-based firm’s Ticket Bank donation scheme, it aims to provide tickets to individuals who suffer from a combination of linked problems such as unemployment, poor skills, low incomes, poor housing, high crime environments, bad health or family breakdown so that they can experience the benefits that participation in the cultural arts can bring.

Steve Rimmer, founder and chief executive of Tickets for Good said: “It’s important, particularly within the events industry, that we all look to adapt to the current situation as best we can to ensure that everyone in society can access events to promote positive mental wellbeing.

“We have appointed The Curve to help us with this journey and with their expertise we hope to achieve our mission to support the ever-increasing number of organisations and communities in need across society.”

In addition, Tickets for Good has begun fundraising through a Seed Enterprise Investment Scheme (SEIS) and has so far raised £130,000. As the organisation looks to raise the final £150,000, it has launched a new deck for potential investors.

The Curve’s co-founder Paul Ridgway said: “It’s truly an honour to be working with the team at Tickets for Good to help them build out their capability and capacity to be able to bring more events nationally to those all over the UK.”

In May, the ticketing donation scheme The Ticket Bank launched its ‘Virtual Ticket Bank’ to tackle social exclusion during the COVID-19 outbreak. The existing Ticket Bank platform was adapted to enable access to virtual content, including entertainment, online social activities and wellness support.

Image: Tickets for Good