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Event Genius signs three new partners

UK based ticketing and cashless POS platform Event Genius has signed three new deals with established clubbing events, festivals and venues.

Event Genius will become the primary ticketing and event technology partner for Ibiza superclub Amnesia, as well as German festival promoter Cosmopop and its biggest brands Time Warp and Love Family Park.

Amnesia will utilise the platform’s egTicketing, egMarketing and egTravel solutions for their 2021 season of events and beyond.

The Ibiza club is a venue with a rich history going back to the 1980s and was originally famed for open-air events, sunrises on the terrace and DJ Alfredo. The club is now home to the likes of Jamie Jones’ Paradise and the famous opening and closing parties.

Festicket and Event Genius chief commercial officer Yonas Blay said: “Cosmopop and Amnesia are both huge organisations in Europe’s clubbing community and it’s an honour to be working alongside them both. It’s been a tough year for everyone across the events industry which makes it all the more encouraging when promoters of this nature put their faith in us to help them in the return to live events.”

Sergi Blaya Cutillas, brand manager at Amnesia, added: “Ibiza has always been a melting pot for clubbers across the world. For that reason, we need a ticketing provider who is as equally at home in Ibiza and Spain as they are in the UK, France, Germany, the Netherlands, Italy and beyond.

“Having the ability to sell and promote our events to clubbers all across the world in their native language, currency and payment method through Event Genius’ egTicketing, egTravel and egMarketing solutions is a great bonus for us.”

Cosmopop and its affiliates’ events will benefit from an end-to-end service encompassing the platform’s egTicketing, egMarketing, egTravel and egAccess products. It will also be able to sell tickets via the Festicket, Ticket Arena and official event websites, connecting the event brands with new audiences, offering travel packages and delivering onsite access control at all events.

Robin Ebinger, director of Cosmopop, said: “We’ve been working with Festicket for some time as a ticketing allocation and travel partner so we always trusted their ability to deliver great results.

“As soon as they partnered with Event Genius and explained their new tailored end-to-end primary product that we could use across all our events and venues to help streamline our operations, we knew it was the right decision to take our relationship to the next level.”

The company works with over 4,000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol and Wales Rally GB, serving a growing community of over five million customers.

Images: Event Genius