English Championship football club Wycombe Wanderers is looking to integrate a more digital and fan-first approach to ticketing through a partnership with NewC.

Under the agreement, the Danish group, which is a sports-focused, full-service provider that develops customised digital solutions for clubs, has been named as the club’s international full-service ticketing partner.

The partnership includes a customised ticketing solution, new access control setup, a state-of-the-art subscription functionality, and various digital improvements such as improved data handling capabilities.

Neil Peters, chief commercial officer at Wycombe Wanderers, said: “We are excited to have made the decision to go with NewC as our strategic ticketing partner. Our staff has had an incredibly positive experience from the first meeting, and we feel certain that NewC is the right match to help us execute our digital strategy. One of our top priorities was to find a partner that can play an active role in developing a more digital and fans-first approach to ticketing now and in the future.”

Wycombe Wanderers and NewC have already set the partnership in motion as the new ticketing setup made its debut in December when the club faced Coventry City FC at Adams Park.

Mikkel Skou, chief executive at NewC, said: “We love to work with passionate and ambitious football clubs, and that is what we have encountered in Wycombe. We are excited and humble to be included as a small part of the club community – and we look forward to helping the club grow digitally for the benefit of their fans and commercial partners.”

Wycombe Wanderers also explained that flexibility and user-friendliness are two of the strengths of the NewC solutions that are already integrated at the club.

Peters added: “There is no doubt that this is a clear upgrade for us as a club – and not least for the fans. We are glad to reward their loyalty with a very user-friendly ticketing solution that lets them buy, manage, and use tickets and season tickets on all devices very easily.

“Also, the NewC system can help us comply with the current and coming COVID-19 regulations such as offering personalisation possibilities and ensuring the right distance between fans in the stands.”

The deal was announced as second-tier Wycombe performed admirably against Premier League giants Tottenham in last night’s FA Cup fourth round match. The Chairboys, who went 1-0 up, eventually lost 1-4 after Tottenham scored three goals in the last five minutes.