Italian Serie A football club AC Milan has launched an effort to virtually fill its 80,000-capacity San Siro Stadium for its upcoming match against cross-town rivals Inter Milan.
The initiative, Derby Together, will allow fans to purchase personalised virtual tickets for the match and enter into a draw to win prizes and experiences.
Supporters can purchase tickets for €10 and will receive a personalised commemorative ticket in digital format, a thank you card and a special edition AC Milan keyring.
The prize contest is open from February 11 to 22 with over 200 prizes up for grabs, including shirts worn by players during the derby, a flight to Dubai offered by Emirates, PUMA Gift Cards, virtual meet and greet with AC Milan Glories and many other prizes. The final draw will take place on March 5.
Franco Baresi, honorary vice-president of AC Milan, said: “The Derby Together initiative is a great opportunity for the club to be closer to our fans and to the community ahead of the Derby.
“However, more importantly it is going to provide a solid help to those affected by the pandemic. Football is a team game and AC Milan is ready to stand alongside its supporters and to play our part together.”
The proceeds raised through the Derby Together initiative will be donated to Fondazione Milan for its ‘Assist’ project, which the club’s non-profit charity organisation is using to support those facing difficulties due to the COVID-19 health emergency and the economic crisis.
The project also includes the building of a hub against food waste in Milan where food surpluses are going to be collected and redistributed to children up to six years old.
Rocco Giorgianni, Fondazione Milan general secretary, said: “Fondazione Milan is committed every day to support the community, with a special focus on the most vulnerable and the weakest.
“The proceeds of the Derby Together initiative will be allocated to the development of a district hub against food waste that is part of the ‘Assist’ project thus offering tangible assistance to families facing economic hardships.”
Spectators have been banned from Serie A matches since March 2020 due to the COVID-19 pandemic.