Moshtix sees immediate return on LatitudePay deal

Oceania-based operator Moshtix has seen an immediate boost following the introduction of a buy now pay later facility for ticket buyers through a partnership with Latitude Financial.

Moshtix customers can now pay for their tickets over 10 weekly instalments, with no interest, by selecting LatitudePay when available at checkout in Australia and Genoapay in New Zealand. The facility applies across Moshtix’s range of events in Australia and New Zealand, from live concerts and festivals to cinema showings.

Moshtix said the partnership has proved successful in its opening few weeks, with a 40-per-cent increase in basket size where fans are using LatitudePay to purchase concert tickets.

Harley Evans, Moshtix’s managing director, said: “We see LatitudePay offering huge benefit to all our event partners and their fans in Australia, providing an option for fans to purchase tickets instantly, and pay them off in 10 weekly payments.

“Moshtix’s mission has always been to remove the barriers between the fan and the artist and to ‘make live easy’, and we really believe this partnership will deliver that, giving fans the flexibility to purchase more tickets, and helping event organisers welcome fans through their doors.

“We are excited to see what impact this new offering will have for hot ticket items such as Fresh Produce – a brand new regional concert from the team behind Groovin the Moo which went on sale last week.” 

Ticket buyers must create a LatitudePay account to access the facility, and all applications undergo a credit and ID check. Latitude has more than 2.7 million customer accounts across Australia and New Zealand.

“We’re incredibly excited to be working with Moshtix as their sole BNPL provider for Australia and New Zealand,” said Paul Varro, Latitude’s chief commercial officer.

“There’s a lot of synergy between our brands and our customers, and as live events begin to return in 2021, music lovers, festival fans and event goers will have even greater flexibility to purchase their tickets using LatitudePay through Moshtix.”