Live Nation has expanded its global artist discovery platform, Ones to Watch, to mainland China.
The platform, which will be named Xīng Xiān Kàn in Mandarin, resembles the original brand mission, to focus on artist discovery.
Ones to Watch China will showcase new talent within the country including musicians, bands, and producers who will be provided with professional support to help kickstart their careers.
Orange Ocean, an up-and-coming band from Qingdao, Shandong Province, is the first band to be featured on the platform.
Ones to Watch, which was first launched by Live Nation in the United States in 2017, is dedicated to introducing new artists and their music to fans globally and includes exclusive interviews, playlists, live performances, and more music content. It has played a part in the kick starting of careers for some major household names, such as Halsey, Dua Lipa, LANY, and Yungblud.
Edward Liu, managing director of Live Nation China said: “Through the expansion of Ones to Watch to China, Live Nation is committed to developing local emerging artists, not only by exposing them to new audiences but also providing platforms for their professional development within the music industry.”
In October 2020, Ones to Watch was launched in New Zealand with the cooperation of Live Nation and Vodafone New Zealand. Since then, 12 new local artists have been selected to join the platform over one year, with an online site featuring profiles, dedicated editorials, video content, and playlists. There will also be exclusive showcase events for the artists to perform at.