Live Nation has become the promoter at the new Hollywood Park indoor venue located next to the SoFi Stadium in California.
The 6,000-seat theatre, currently known as the Performance Venue at Hollywood Park, will host a variety of live entertainment shows including concerts, award ceremonies and eSports competitions. With construction due to be completed this summer, rock band Caifanes is set to open the theatre on September 4, 2021.
The Performance Venue at Hollywood Park is a 227,000 square foot, three-story indoor venue which is part of the sprawling Hollywood Park mixed-use development in Inglewood being built by Los Angeles Rams owner Stan Kroenke. The theatre can operate independently or in tandem with the adjacent SoFi Stadium and American Airlines Plaza for larger events.
Live Nation has already lined up a host of acts for the theatre’s first year, including former One Direction star Louis Tomlinson, Devo and Black Pumas.
“The Performance Venue at Hollywood Park is a sophisticated, intimate venue that will host a wide range of world-class events, including celebrated musicians, immersive entertainment, and close-knit community gatherings,” said Christy Castillo Butcher, SoFi Stadium and Hollywood Park’s senior vice president, programming and booking.
“Hollywood Park is a true sports and entertainment destination, and our partnership with Live Nation will help us further our goal to deliver extraordinary entertainment to Angelenos and visitors from across the globe.”
With three levels of seating – orchestra, plaza and balcony – the venue can be configured to house three different crowd capacities, creating an intimate setting for events at 3,400 and 4,400 or full capacity at 6,000 seats.
Complete with a two-story Kaynemaile chandelier, the theatre will feature six luxury boxes, a 1,200 square-foot premium back-of-house hospitality space, with adjacent dressing rooms, and a 3,500 square-foot private club with 140 premium seats.
The theatre has a skydeck and rigging capacity of 200,000 pounds, which is a rarity for a venue of this size. Equipped with luxury finishes throughout the venue’s interior and exterior, the venue features both an interior and exterior balcony for guests to enjoy.
“We couldn’t be more thrilled to be the promoters of this incredibly dynamic venue coming alive in Los Angeles,” said Rich Best, Live Nation’s regional head of talent for California.
“Alongside Hollywood Park, we plan to make this a must-visit live entertainment venue and we can’t wait to unveil what is in store for this unique space.”
Live Nation Canada has outlined plans for a new entertainment venue in Toronto that is being developed with rap star Drake.
Set to open later this year, 2,500-capacity History is planned to host 200 concerts and event each year.
History includes a convertible general admission area and reserved seating configurations for all types of events, including concerts, live entertainment and community programmes and events.
“Some of my most memorable shows were playing smaller rooms like History,” said Drake. “I wanted to take those memories and what I learned to create an incredible experience for both the artists and the fans.”
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