TixTrack’s Nliven cloud-based enterprise event ticketing system has partnered with Activity Stream in a combination designed to enhance communication, engagement and sales for events organisers.

The partnership will bring Activity Stream’s services, including its recently released Activate email campaign tool, to TixTrack’s partners, including theatres in the West End and Broadway.

The Nliven and Activity Steam teams have been working on setting up a real-time integration, allowing mutual clients to get insights and action them immediately. Over the coming months, Activity Stream and TixTrack are to work to further build out their joint capabilities and introduce TixTrack clients to the new possibilities created by the integration.

“TixTrack aims to provide their customers with services that make it easy for their clients to sell the right ticket to the right customer at the right price,” the operators said. “In conjunction with TixTrack’s built in business intelligence tools and Activity Stream, the combination of data and intent-based marketing tools allows for personalisation and automatisation to help organisations sell more tickets.”

“Establishing customer success within organisations is one of the top priorities for the live entertainment industry and by making it easy and fast to communicate with audiences and fans and finding personal ways to connect and engage with them is marketing at its finest.

“Creating partnerships with organisations that share similar values and visions for theatres, promoters, sports venues and festivals, is highly important when striving to improve solutions, tools and services.”

TixTrack believes the addition of Activity Stream services will be beneficial for its partners in theatre, where it has experienced significant growth.

Steven Sunshine, chief executive of TixTrack, said: “We are very excited to work together with Activity Stream. We think that our solutions will match well and allow for more customer satisfaction, which is our top priority.”

Activity Stream’s Activate email tool allows for a smooth transition with customer data and targeted campaign marketing for clients. This enables clients to create highly targeted campaigns in minutes to ensure relevant and purposeful communication going out to their fans and audiences.

“We are very happy to start the collaboration with TixTrack. They have a strong focus on building great ticketing solutions, and combining our solutions will definitely be hugely valuable to the clients,” said Martin Gammeltoft, CBO of Activity Stream.