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DICE heads to Ibiza with multi-year ticketing deal 

Music discovery and ticketing platform DICE has agreed a deal with iconic Ibiza venue Circoloco’s DC-10 to become its exclusive ticketing partner. 

The multi-year deal will mean the platform will digitally ticket all events at DC-10 and marks DICE’s first major signing in Ibiza. DICE has already partnered with Spanish festivals and venues including Primavera Sound Festival and Sónar Festival. 

Circoloco founder and DC-10 partner Antonio Carbonaro said: “I was very impressed by the technology of DICE. The app offers a simple, seamless and safe ticket buying experience for fans. 

“A huge draw for us was DICE’s anti-scalping model which means tickets do not end up on the secondary ticketing market and allows us to protect fans from increased prices.” 

The 4,000-capacity dance space was launched in 1999 and was originally a farmhouse. It is famously situated at the end of a runway at Ibiza Airport. DC-10 rose to prominence on the dance music scene with the success of its Monday session, Circoloco, which has now become a global music brand. 

DICE president Russ Tannen added: “It’s rare to be able to say that you’re working with a partner that has made such a huge impact on club culture. Circoloco’s DC-10 is one of those special clubs. 

“By choosing DICE, Circoloco’s DC-10 is putting their fans first – with a platform that offers the best ticket buying experience, and will transform how people discover and attend events in Ibiza.” 

It’s been a busy end of the year for DICE, with the company having raised $122m (£89m/€104m) in Series C funding including an injection from iPod founder Tony Fadell. 

DICE then acquired music live streaming platform Boiler Room in October, after witnessing a demand for ticketed live streaming events following the COVID-19 pandemic. 

Image: LeoCo on Unsplash