2021 a year in review – December

TheTicketingBusiness Forum at Emirates Old Trafford in Manchester brought the ticketing industry back together in person as hopes increased of recovery and resurgence across the sector in 2022.

In spite of fresh pandemic-related restrictions announced just days earlier, key speakers came from as far afield as the California and Melbourne to offer their insights on all of the latest topics, from sustainability to dynamic pricing and NFTs. 

The winners of TheTicketingBusiness Awards were also announced, with Australasia’s LEIF (Live Entertainment Industry Forum) named The Ticketing Business of the Year following their outstanding collaboration for the benefit of their sector, while all of the winners can be found here

However, as the year closed, promoters and event-organisers the world over faced the prospect of more postponements, cancellations and uncertainty as the Omicron variant tore through various nations. Fresh restrictions were unveiled in several countries, including Germany, Scotland and Wales. 

It was not all doom and gloom though, as online ticket marketplace Vivid Seats acquired fantasy sports app Betcha Sports.

Meanwhile, Major League Baseball’s New York Mets teamed up with software company Wicket to implement Facial Authentication at its home stadium, Citi Field. 

A sign of things to come in 2022, perhaps? With technological innovations, creative initiatives, game-changing partnerships and major business developments driving change at the heart of an industry still reeling by the pandemic, keep checking out for all of the latest news and trends in the New Year as the recovery and resurgence continues.