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ATP 500’s Citi Open doubles up with SeatGeek

Tennis fans at this year’s ATP 500 Citi Open in Washington DC can now instantly access the best deals and upgrades and mobile entry after the tournament partnered with SeatGeek.

The ticketing company will lead ticketing services at this summer’s event, which is its first ATP 500 partner. Last year’s winner of the US Open Series tournament was Jannik Sinner, while previous champions include Alexander Zverev and Andy Roddick.

Through the partnership, Citi Open fans will use the SeatGeek mobile app to directly scan into the Rock Creek Park Tennis Center. Using SeatGeek, fans can browse and buy tickets using its proprietary Deal Score technology, which automatically surfaces the best deals.

Fans can also use SeatGeek’s Rally technology to assist with matters such as finding driving directions to the stadium and purchasing upgrades within the app. Citi Open will also use Rally’s customised onsite messaging features to share important information with tournament attendees.

SeatGeek’s enterprise ticketing system will power Citi Open’s box office, allowing access to the platform’s data and analytics tools.

“Since taking over management of the Citi Open in 2019, MDE Tennis has made significant investments to upgrade the tournament with a focus on creating a world class fan experience,” said Mark Ein, Citi Open chairman and founder of MDE Tennis.

“The ticketing experience is a huge part of how fans interact with our event, and SeatGeek’s advanced functionality, ease of use, and experience serving some of the best sports franchises in the world made it the perfect choice for the Citi Open.”

The Citi Open joins a SeatGeek partnership roster that includes the NFL’s Dallas Cowboys, the NBA’s Brooklyn Nets and English Premier League teams Liverpool and Manchester City.

“Fans expect more from their event technology, especially when attending prestige tournaments like the Citi Open,” said Jeff Ianello, EVP of client partnerships at SeatGeek.

“Not only will we make the ticketing buying process simpler, we will focus on creating a superior experience throughout the entire fan journey. This means leveraging our Rally features to create a customised experience before, during, and after the tournament.”

Image: Renith R on Unsplash

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