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Festivals seek to reduce refund costs through resale partnership renewals

Boardmasters Festival, Bournemouth 7’s and NASS Festival have each renewed their partnerships with ticket resale marketplace Tixel ahead of their 2022 events.

Australia-headquartered Tixel, which launched operations in the UK in September 2021, will again provide its services to the events, with partners collaborating on strategies to eliminate illicit activities connected to ticket trading and reduce the administration that comes with fraudulent activity, refunds, and fakes.

Tixel, which caps prices at 10% above face value, has also signed new partnerships with a number of other events, including the indie 2,000trees Festival, rock festival ArcTanGent (ATG), EDM’s Dekmantel and Cosmopop’s Croatian festival Sonus.

Callie Worth, Bournemouth 7s commercial manager, said: “We found that directing people that no longer needed their Bournemouth 7s tickets to the Tixel website and encouraging them to resell their ticket was really easy and effective. This took away the workload of processing refunds.”

STAR member Tixel offers a customised backend for event organisers that provides actionable pricing and audience data, proprietary dynamic waitlist technology that creates a real-time repository of interested buyers. The platform also verifies tickets in real-time, often through its direct integrations with primary ticketing systems, to detect and reject fake tickets before they are listed and create a fresh barcode for the new buyer.

Zac Leigh, Tixel’s chief executive and founder, said: “It’s already tight for festivals to turn a profit and ignoring what’s happening with resale is like leaving money on the table, especially when we see an average of 30% of tickets change hands. And while reducing no-shows, fake tickets and general admin for event staff is important, selling tickets is key — our data shows that fans are more likely to buy an early ticket when they know that there’s a legit resale partner, especially to a festival that has a higher ticket price than say, a club night or local gig. Creating a sense of ease for the seller and trust for the buyer significantly lightens the load for event organisers.”

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