FanSided, a fandom-focused sports, lifestyle and entertainment network of over 300 websites, has announced a partnership with ticket resale marketplace, TicketSmarter.
Through the partnership, TicketSmarter will become FanSided’s official ticket provider. TicketSmarter will also have access to editorial sponsorship, homepage co-branding, and ticket integrations across main and vertical-specific navigation bars.
TicketSmarter will gain further exposure through FanSided parent company Minute Media’s distribution capabilities. This will include video displays and bespoke call-to-action (CTA)s, driving further awareness and visibility and encouraging audiences to purchase tickets.
“We are thrilled to partner with Minute Media and FanSided,” said TicketSmarter chief executive and co-founder Jeff Goodman. “Between their outstanding coverage and our variety of ticketing options for events across the country, we can help get fans closer to their favourite teams and players this season.”
FanSided general manager Zach Best added: “As a brand focused on serving the fans of every fandom, we are proud to have TicketSmarter as our official ticket provider. With this integration, we are able to connect fans to the events they love through seamless, localised digital experiences.”
TicketSmarter also recently partnered with the Professional Fighters League (PFL) to become an official ticket partner.
The ticket resale marketplace has gained exclusive sponsorship and marketing rights for the mixed martial arts (MMA) league as part of the agreement, and will provide fans with a safe ticketing marketplace.