Arsenal Football Club will utilise ticketing platform Ticketmaster’s 3D Virtual Venue technology at its home ground Emirates Stadium, for the seating bowl. 

Fans attending the Emirates will be able to see life-like views of seats within the stadium when purchasing tickets on any device. 

The technology also means that fans of the Premier League club can digitally preview 360 degree views and sight-lines, as well as research real-time availability of tickets. Users will also be able to compare sections before deciding on which seats to purchase. 

Virtual Venue technology will be available for hospitality and premium areas at the Emirates later in 2022. It is already available to Arsenal fans to utilise for the Arsenal vs Sevilla Emirates Cup fixture on July 30. 

Tom McCann, venue director at Arsenal, said: “We’re delighted to be adopting Ticketmaster’s ground-breaking 3D Virtual Venue technology, which is going to drastically improve and elevate the fan experience.

“Virtual Venue is incredibly realistic and gives every fan the opportunity to experience views from a variety of seat locations within Emirates Stadium. Whether you’d like to view these areas to find your next seat at the Emirates, or use the functionality to purchase your ticket, I’d highly recommend trying the functionality out for yourself and seeing how good it is first hand.”

Chris Gratton, chief operating officer, Ticketmaster Sport, added: “Ticketmaster’s 3D Virtual Venue will transform the way fans discover and purchase tickets at the Club by giving fans a greater autonomy over their purchase decisions.

“This technology is only one of many ways we are helping our clients to innovate in their field to expand their business and improve fan experience.”

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