Media brand Rolling Stone and ticketing marketplace Vivid Seats have announced a multi-faceted partnership.
Vivid Seats will act as Rolling Stone’s official ticketing partner, and will be integrated across all of the iconic media brand’s digital platforms.
Through its loyalty program Vivid Seats Rewards, loyalty members will also be invited to exclusive after-parties hosted by Rolling Stone and its Live Series, including Lollapalooza and Super Bowl LVII 2023 events.
Geoff Lester, chief commercial officer at Vivid Seats, said: “We are thrilled to continue our longstanding relationship with one of the most revered authorities in music and multi-platform content brands.
“We look forward to working together to provide their engaged and global readership with our industry-leading and dynamic ticket buying experience, while awarding our fans with exceptional access to exclusive RS Live events.”
Brian Szejka, senior vice-president and publisher of Rolling Stone, added: “We’ve been thrilled to bring Rolling Stone Live events back in a big way in 2022, first with our flagship Super Bowl event in February, followed by Palm Springs during Coachella, and now in Chicago to celebrate Lollapalooza.
“For a decade now, we’ve collaborated with truly fantastic artists in Chicago, and with a headlining set by King Princess, this year will be no different. I’m particularly excited to once again partner with Vivid Seats to bring this event to life and create an incredible show for our audience.”