English Championship football club Watford has opted to partner with ticketing platform SeatGeek in a multi-year deal.
The club launched its new ticketing system at the beginning of the 2021-22 season. The partnership also included the implementation of a mobile digital ticketing experience, improving the customer journey from purchase through to stadium entry.
Richard Walker, head of communications and media relations at Watford, said: “We need a first-class solution to help us deliver an excellent and seamless experience because ticketing is the first touchpoint we have with our supporters.
“SeatGeek stands out from the crowd – different from any of the other providers we were considering, and we’ve been delighted with the value they’ve delivered from day one.”
Walker added: “SeatGeek has enabled our entire ticketing operation to improve thanks to excellent self-serve capabilities that are driving operational efficiencies, and we look forward to collaborating with their team to launch new initiatives over the coming years.”
SeatGeek has grown its presence across English football through partnerships with Premier League and Championship clubs such as Liverpool, Manchester City, Newcastle United, Leeds United, Bristol City and Middlesborough.
SeatGeek also recently renewed its partnership with Premier League side Wolverhampton Wanderers.
Peter Joyce, managing director of EMEA at SeatGeek, added: “Technology continues to change and evolve the end-to-end event experience. As we continue to sign new clients across English football, our primary focus is using our technology and data to create an effortless and fun matchday experience for supporters.
“Working with a historic club like Watford is ideal – we’re aligned on putting supporters first.”