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Seat Unique teams up with Ospreys

(L to R) Paul Whapham, corporate brand director at Ospreys, Jack Butler, head of partnerships at Seat Unique, George North, Wales and Lions player, and Guy Davis, partnerships manager at Seat Unique.

Welsh rugby union team Ospreys has announced a three-year partnership with premium ticketing marketplace, Seat Unique.

The new deal will see Seat Unique power the rugby club’s online premium ticket and hospitality sales.

Seat Unique will provide Ospreys with its digital transformation knowledge and white label website solutions, and fans will also be able to purchase premium tickets and hospitality packages for events at Swansea.com Stadium through Seat Unique’s online platform.

Anthony Cole-Johnson, Ospreys commercial director, said: “We are thrilled to add the Osprey premium experiences onto the Seat Unique platform, which not only offers a better user journey, but also opens up our matches to new audiences across Wales and the UK.

“We are incredibly proud to work with Seat Unique, and secure a three-year partnership with them, which shows both their investment in the Ospreys, and allows us to benefit from their premium experiences platform.

“We believe this will not only satisfy the needs of our current supporters who use our hospitality platform, but importantly attract new patrons to our games to enjoy the fabulous hospitality offerings we have here at the Swansea.com stadium.”

Matt Judge, Seat Unique’s head of commercial, added: “Our software allows Ospreys to sell hospitality tickets to supporters safely and securely, 24 hours a day, seven days a week. By powering online hospitality sales in this way, we’re helping to maximise their sales channels, increasing sales conversions more effectively and efficiently.”

This week Seat Unique also announced a new partnership with rugby league club, Leeds Rhinos.

Image: Courtesy of Seat Unique