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LIV Golf signs up ISBI 360

Featured image credit: Soheb Zaidi on Unsplash

LIV Golf, the Saudi-backed tour that has disrupted the sport, has appointed ISBI 360 to sell event tickets for the final US stop of the 2022 series.

Inspiration Sports Business Institute (ISBI) 360’s Virtual Sales Network, the on-demand sales talent provider and ticket sales trainer for the sports and entertainment industry, will cover the Miami event at Trump National Doral Golf Course later this month.

LIV Golf players include 2022 Open winner Cameron Smith, Phil Mickelson and Sergio Garcia.

“We’re looking forward to partnering with ISBI 360 to deploy their reps and sales methodology to get more tickets into our fans’ hands,” said Matt Goodman, president of franchises for LIV Golf Enterprises. “We were impressed by what they’ve been able to do to sell other pro teams’ and properties’ tickets, and it’s a very good fit for us.”

Kansas City-headquartered ISBI 360 said its Virtual Sales Network is a cost-effective answer to the challenges of finding, keeping and developing profitable sales reps.

ISBI 360’s training system recruits and prepares reps for short-term (90-day) virtual ticket sales assignments from their homes. It has worked with Oakland A’s, Vegas Golden Knights, Denver Broncos and Arizona State University Athletics.

Doug Quinn, chief executive of ISBI 360, said: “ISBI 360 is honoured to be working with LIV Golf to maximize their event ticket sales and package offerings to golf fans everywhere.

“Our methodology was specifically created for sports and entertainment properties to move tickets virtually and to develop sales talent, and we’re excited to begin this long-term relationship.”

LIV Golf visits Bangkok, Thailand this weekend before the final two 2022 dates in Jeddah, Saudi Arabia, and Miami, USA.

Four events have been held in the US since the inaugural competition at Centurion Club in London in June 2022.

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