See Tickets reveals executive switch ups

Featured image credit: See Tickets

See Tickets has announced a number of appointments and has also strengthened its executive committee. 

Boris Patronoff (second from right), Marijke van den Bosch (second from left) and Adriana García-Abril Ruiz (right) have all been promoted while Laurent de Cerner (left) has joined the ticketing company. 

Patronoff has become the chief operating officer of See Tickets Group and will remain the chief executive of See Tickets in North America. He helped to launched the North American operation in 2014 and has aided its rapid growth. 

Patronoff also chairs the Advisory Board of NIVA (National Independent Venue Association), and will succeed Karim Ayari who is set to return to parent company, Vivendi. 

Van den Bosch, who was previously the CEO of See Tickets Benelux, has become the CEO of See Tickets Benelux and Germany. 

Ruiz joined See Tickets in 2021 and has become the managing director of See Tickets Iberia, after previously holding the role of See Tickets Spain. 

De Cerner has joined the company as the new CEO of See Tickets in France and has also joined the See Tickets executive committee. He will remain president of L’Olympia, a Parisian concert hall. He joined L’Olympia in 2015 after holding various positions in finance, including with Vivendi, and is a member of Prodiss, the association of French promoters. 

See Tickets Group’s executive committee now comprises group CEO Rob Wilmshurt, group COO Boris Patronoff, group chief financial officer Leanne Lipscombe (middle right), Benelux and Germany CEO Marijke van den Bosch and Laurent de Cerner, France CEO.

Rob Wilmshurst (middle left), group CEO of See Tickets, said: “I am thrilled about these appointments across the group. With Boris Patronoff we have been able to find an ideal internal successor as group COO. 

“We are delighted that he will continue to bring his leadership and experience at group level. I would like to thank Karim Ayari for his outstanding work in building our organisation and helping us navigate the challenging environment of the last couple of years.”

He added: “I am very excited to promote the next generation of leaders in the group with Marijke van den Bosch and Adriana Garcia-Abril Ruiz. I also warmly welcome Laurent to the business. He will bring years of knowledge and experience with venues and promoters to continue to strengthen our position in the French market.”