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Industry News

Ticket demand for Broadway’s ‘Parade’ revival causes site to crash

Broadway’s upcoming ‘Parade’ revival, which will star actors Ben Platt and Micaela Diamond, caused the Telecharge ticketing site to temporarily crash, according to reports. 

High demand for tickets caused the ticketing site to be down for around 30 minutes, according to a report from Deadline.

Customers attempting to purchase tickets during this period were faced with error messages. Once the site resumed sales, Telecharge thanked ticket buyers for their patience and that the queue had indeed resumed. 

By 13:00 ET yesterday (Tuesday), the wait time in the ticket queue was around one hour, the report added. 

A spokesperson for Telecharge told The Hollywood Reporter: “After experiencing overwhelming demand for both ‘Parade’ and Broadway Week, Telecharge service has been restored and tickets are once again on sale. We apologise for any inconvenience and look forward to welcoming audiences to Broadway this winter and beyond.”

The Telecharge ticketing site is a division of theatre company, the Shubert Organisation. The limited run of ‘Parade’ is set to begin previews on February 21 at Bernard B. Jacobs Theatre, which is owned by Shubert. 

‘Parade’ has an opening date of March 16 and the limited engagement will run until August 6. The production was initially staged at the New York City Center in November and boasted a sold-out run.