Premier League football club Everton has brought in Ticketmaster as its official ticketing innovation partner for the 2023-24 season onwards.
The partnership comes as the club prepares for its move into the new Bramley Moore Dock stadium, which is scheduled for completion during the 2024-25 season. Capacity is set to increase from 39,572 at Goodison Park to 52,888 at Bramley Moore Dock.
Ticketmaster has previously supported Premier League clubs Arsenal and Tottenham Hotspur in their moves to larger stadiums.
Everton fans will benefit from Ticketmaster technology such as 3D Virtual Venue, and the ability to digitally transfer tickets to friends and family, should a supporter be unable to attend a match. The Ticket Exchange platform will also be available for fans to list and sell tickets to other supporters.
“We are excited about this new partnership with Ticketmaster and the benefits it will provide to our supporters,” said Richard Kenyon, chief commercial and communications officer at Everton. “As we get closer to the move to our new stadium, it was important that we work with a partner with experience of stadium moves and a commitment to future innovation for the club and our fans.
“Ticketmaster are also well-positioned to support our objectives for revenue growth from non-matchday activities at our new home, which will be very important to us in the years ahead.”
Chris Gratton, managing director, Ticketmaster Sport UK, added: “Everton’s exciting journey to their new stadium is a brilliant opportunity for Ticketmaster to partner with the club and help them successfully transition as we have done with many clubs in the past. We’re delighted to be working with Richard and the team at Everton and look forward to a bright future together.”