TEG-owned Ticketek, a live event ticketing, data and analytics provider, has become a ticketing partner for Spotify’s Live Events Feed.
The partnership will provide Spotify music fans with access to the latest Ticketek events through the streaming platform, enhancing the convenience and accessibility of live event discovery when using the app.
“Ticketek is thrilled to be joining forces with Spotify on this partnership,” said Cameron Hoy, managing director of Ticketek. “Both organisations are global leading technology and data driven businesses that exist to connect fans with their favourite artists. With this partnership, Ticketek and Spotify, will fuel artist discovery and bring fans one step closer to their favourite artists, creating a seamless ticket purchase experience.
“At Ticketek we believe nothing beats the live experience and this alignment will ensure Australian music fans have every opportunity to see their favourite artist when they are touring locally.”
The partnership will also offer Spotify users personalised recommendations for upcoming shows based upon their tastes.
Rene Volker, Spotify senior director of live events, added: “Spotify is very excited to be adding Ticketek to its Live Events Feed in Australia, in order to continue growing the company’s global strategy of diving headfirst into concert discoverability.”