English National League football club Ebbsfleet United has partnered with Fanbase ahead of the new season, to enable supporters to download and store match tickets in digital wallets, purchase tickets through the app and buy tickets right up to kick-off.
Edinburgh-based ticketing start-up Fanbase raised £1m (€1.3m/$1.3m) during an investment round earlier this year.
Fans will still be able to purchase tickets in person at the ticket office.
Fanbase specialises in software to deliver more efficient mobile ticketing and improved fan experience for smaller clubs.
Ebbsfleet chief executive Damian Irvine said: “We first introduced online ticketing with a system we built ourselves when our fans returned from lockdown for both safety and practical reasons, allowing those who wanted to ease their ticket-purchasing process from the comfort of their own homes.
“That has stood us in good stead for two seasons, growing in popularity and use year on year. Fanbase will help us expand on this, with the capability of ticket purchase via an app and online, and the addition of tickets stored in digital wallets for supporters’ convenience. And Fanbase’s roadmap for the future also opens up exciting possibilities further down the line.
“For all this innovation, however, we do not forget we have many older supporters who prefer the traditional way of buying tickets and so we will continue to cater for them to allow ticket purchase in person at the club and via the ticket windows on match days. The capability for supporters to now purchase their tickets digitally right up to kick-off is also designed to alleviate queuing pressures on those windows. I’d encourage our supporters to get their tickets for our first two league matches against Solihull Moors and Aldershot Town as soon as they go on sale and download the Fanbase app to get started.”
Fanbase’s head of growth Jerome McCarthy added: “Ebbsfleet United are on a very exciting growth journey and we are delighted to partner with them to further improve the fan experience and alleviate some of the pressures on the ticketing staff. The club have made huge strides on and off the pitch in the last few years and it’s exciting to be working with a forward-thinking club that is going about fan engagement the right way. We’re looking forward to a season in the National League with home fans and the fans of all visiting clubs getting to experience a simple and slick ticket purchase journey via Fanbase.”