Major League Baseball has launched a pilot of Go-Ahead Entry, a new free-flow ballpark entry experience that is initially being tested in collaboration with the Philadelphia Phillies at Citizens Bank Park.
The system allows fans who opt in the ability to enter the stadium at dedicated gates at full walking speed without stopping. Fans aged 18 and over can opt in on the MLB Ballpark app by taking a selfie.
The selfie is then converted into a unique numerical code, and the image itself is deleted. The numerical code, known as a token, is associated with the fan’s account, and when supporters walk through the dedicated lane a facial authentication camera will scan their face to match with the enrolled tokens in the system.
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