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World Wrestling Entertainment (WWE) has revealed that WrestleMania 40 has broken the company’s all-time gate record in one day.
WWE’s previous total gross record totalled $21.6m (£17m/€20m) and was set earlier this year at WrestleMania 39, which was held at SoFi Stadium in Los Angeles.
Lincoln Financial Field in Philadelphia will provide the backdrop for WrestleMania 40 on April 6 and 7 next year, with the event selling more than 90,000 tickets when they went on sale last week.
WWE has witnessed unprecedented ticket sales demand in 2023, which has so far produced the highest-grossing gates of all-time for premium live events such as SummerSlam, Royal Rumble and Money In The Bank. SummerSlam, which took place at Detroit’s Ford Field earlier this month, generated a record gate of $8.5m, the largest gate for a non-WrestleMania event ever.
Premium experiential hospitality firm On Location, which partnered with WWE in early 2022, has sold more experience packages for WrestleMania 40 than all of WrestleMania 39 and broke the all-time revenue record for a single WWE event for fan experience packages.
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