Sales & Marketing

New memberships drive Club Wembley revenue growth

A fan enjoys hospitality at Club Wembley

Photo: Wembley Stadium

Club Wembley has reported record-breaking sales figures over the last 12 months, with new memberships and renewals driving growth.

Membership sales for the hospitality arm of Wembley Stadium during 2022-23 were up 10% on the previous year while the sales of seats in private boxes rose by 14%. Membership renewals were also well over 70% for the period, which Wembley said is a record amount.

Previously, the 2021/22 season was the most successful year for Club Wembley, but the most recent year’s results have outstripped those figures.

Paul Scannell, head of Club Wembley and hospitality at Wembley, said: “More and more people now want to enhance their match-day or event experience by adding on hospitality options.

“Our Club Wembley offering allows them to do this at a variety of different levels. All our packages are tailored to suit specific requirements and include first-class food and beverage options alongside the best seats in the house.

“Club Wembley continues to offer visitors a unique opportunity and experience to watch world-class sport and entertainment at the national stadium.”

From August 2022 to July 2023, Wembley Stadium was host to 30 major events, from knockout football matches to high-profile concerts. This included six nights of Coldplay, four nights of Harry Styles, Foo Fighters (Taylor Hawkins Tribute), the Carabao Cup final, two FA Cup semi-finals, the Emirates FA Cup final, the Women’s Finalissima and two men’s England internationals.

In the coming year, in addition to the usual football events traditionally held at the stadium, Wembley Stadium will host the 2024 UEFA Champions League final. It will also be home to six nights of Taylor Swift’s The Eras tour.