Live Nation backs launch of global Chinese music festival

Photo by Hanny Naibaho on Unsplash

Live Nation is backing the launch of the world’s first multi-city contemporary Chinese music and arts festival.

CCURRENTT will be staged in London, Los Angeles, and Sydney in October and November this year.

A joint venture created by Live Nation and Chinese entertainment company Twenty Eight Group, the festival will feature a spectrum of Chinese music genres, including C-Pop, hip-hop and rock. Headliners include Jolin Tsai, Digi Ghetto, GALI, and The Life Journey.

The festival is the brainchild of Jim Wong, managing director of Twenty Eight Group and Live Nation Electronic Asia and will first stop at London’s OVO Arena Wembley, before heading to Los Angeles’ The Torch and wrapping up at Sydney Showground in Olympic Park. Wong was responsible for bringing Creamflelds and international DJs to China and this is his next initiative to take all genres of Chinese acts to the rest of the world.

Wong said: “CCURRENTT is a chance for Chinese-music fans to immerse themselves in China’s trending music scene abroad in a world-first event spanning both the Northern and Southern Hemispheres. As the global leader in live entertainment, no one is better positioned than Live Nation to drive the growth of Asian artists both domestically and on global stages.”

Live Nation said the Chinese music scene is rapidly expanding across the world, and CCURRENTT is an opportunity for global fans to connect with some of China’s most talented artists.

Chinese Indie band The Life Journey said: “As we look forward to performing at CCURRENTT, we hope to bridge the gap between east and west with these live experiences. Musicality has no borders, and despite language barriers, people feel it when listening to music. Composing is a process where we pay a lot of attention to musicality – we are putting a lot of effort into the music arrangement, and we believe it will be an impressive performance for overseas audiences.”