Fan experience and hospitality company, RevelXP, has launched a formal ticketing division to support its clients, which include the College Football Playoff, Southeastern Conference, ACC and Big 10 Conference and 15 athletics departments and non-college properties in the US.
RevelXP will now be able to offer partners an integrated model that combines game day experiences with event tickets.
Tracy White, RevelXP president, said: “While RevelXP has previously provided premium ticket sales for major events and championships, the rising consumer demand for a fully integrated experience resulted in the formalisation of a comprehensive ticketing division.
“We believe ticketing will become our largest sales division and are excited to bring to market a truly unique sales and service model.”
RevelXP ticketing clients will be supported by locally based partner sellers, as well as the company’s Dallas-headquartered sales centre. The company also has an official ticketing partnership with university Colorado State, and has recently linked up with other institutions such as University of Southern California (USC), Michigan, Washington, Louisville, Wake Forest and Arizona State.
Chris Ferris, Colorado State executive senior associate athletic director for external affairs, said: “The addition of the exclusive outbound ticketing sales team adds significant value to our comprehensive partnership with RevelXP. Professional and aggressive outreach focused on both ticket and tailgate services, combined with excellent internal collaboration, has increased our retention, driven new sales and elevated our customer service.”
Fan experiences offered by RevelXP include full-service tailgating, custom game day events, premium hospitality, seasonal venue builds and premier staffing.
White added: “Our dedicated ticketing group is receiving best-in-class training by the Tyson Group, along with a host of sales enablement tools. Given the ability of RevelXP to host millions of fans annually, we believe our ticketing group can directly address a marketplace gap and drive significant incremental revenue for our partners.”