ASM Global to continue managing Colorado Convention Center

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ASM Global will continue to manage the Colorado Convention Center (CCC) in Denver after signing a new deal. 

The venue and event management company has operated the facility since 1994, with the CCC occupying an area of 2,200,000 square feet. It is located in the central business district and cultural hub of downtown Denver.

The CCC operates under the Denver Alliance Partnership, which was established in 2008 as a collaboration between ASM Global, Visit Denver, the City and County of Denver, Denver Arts & Venues, Sodexo Live! And the Hyatt Regency Denver at the CCC.

ASM Global’s new agreement with the CCC will begin on January 1, 2024, with the management team using the news to plan for the future. The CCC is planning to implement new initiatives, such as providing a more productive, customer-centric and cost-effective worksite for guests. There are also plans to expand the venue’s ASM Global Acts programme, which the venue has used so far to build a robust sustainability and social-impact plan.

The CCC is further aiming to cater for young people and the emerging customer base, through a high-tech, user-friendly meeting and event space.

Ginger White, executive director of Denver Arts & Venues, said: “We are thrilled to announce the continued partnership between the City of Denver and ASM Global. For 29 years ASM Global has been an integral partner in the management, sales and operation of the Colorado Convention Center. We look forward to continued success in promoting the vibrancy of Denver as reflected in the convention center business.”

Dan Hoffend, ASM Global executive vice-president, convention centres, added: “We deeply appreciate the City of Denver’s continuing vote of confidence. This facility’s growth potential is boundless. ASM Global is the largest and best event platform on Earth, which enables us to deliver unparalleled participant-engagement moments for clients in environments that no one else can deliver.”

Hoffend also noted the planned rollout of ASM Global Insights at CCC, meaning the venue will join a live-event customer feedback database, which will provide benefits to engage clients, monitoring their satisfaction and evaluating performances across various metrics.

Colorado Convention Center’s ASM Global general manager, John Adams, said: “We’re exceptionally proud of the calibre of events that we, along with our hospitality partners, have secured for the region over the past nearly three decades. What really encapsulates our success is the substantial economic impact from events that have taken place in this building. I’m excited and confident that with the opportunities for the future, the convention industry in Denver will continue to strengthen.”