First Direct renews naming rights contract for Leeds arena

Featured Image: First Direct Arena

First Direct Arena will maintain its current moniker for a further seven years.

The 13,780-capacity live entertainment venue is located in the English city of Leeds, with the naming rights courtesy of First Direct, which provides mobile banking, online and telephone services, as was a full range of personal banking products.

First Direct has held the naming rights for the arena since it opened its doors in 2013.

Hosting a range of live music, comedy, entertainment shows and sporting events, the venue boasts a ‘super theatre’ style configuration, which is designed to enhance the arena experience, with high-quality acoustics.

Read the full story on our sister site, TheStadiumBusiness.