More than a third of eligible 18-year-olds in Germany have activated their €200 Kulturpass in the initiative’s first year.
The pass gives young people a credit to put towards cultural endeavours and is this year available to all those born in 2005 who will turn 18 in 2023. Figures from the Ministry of Culture show that 560,000 people have turned 18 so far in 2023, and 180,000 have activated their budget.
According to Claudia Roth, Minister of State for Culture, €5.8m in sales have been achieved so far.
Roth said: “We are very satisfied with how the culture pass has been received so far.
“We want to reach people at the age of 18, which no longer always works through the classic channels. We also want to reach 18-year-olds in order to keep them interested in cultural offerings in the future.”
In total, around 750,000 people who were born in 2005 will be able to access the offer by the end of the year. The credit remains valid for two years. Around 8,200 cultural providers are currently represented on the platform.
Around €100m has been earmarked for the campaign, which would be sufficient for around 60% of those who turn 18 years old this year. Other European countries such as France, Italy and Spain have introduced similar initiatives to help the arts recover post-pandemic.