English League One football club Wigan Athletic has brought in premium experience platform Seat Unique as its official hospitality and premium ticket partner.
As part of the deal, which begun with the current 2023-24 season, Seat Unique will power Wigan’s online hospitality and premium ticket sales for home games at the club’s DW Stadium.
“We are delighted to partner with Seat Unique, the market leading hospitality platform, to significantly enhance the fan experience and improve the convenience of booking our much-admired matchday hospitality,” said Greg Coar, head of commercial at Wigan Athletic.
“At a stroke we will transform our online sales channel for our fans and we are proud to join Seat Unique’s impressive roster of clients.
“Seat Unique are also best placed to help us extend our reach and attract new guests to the friendliest hospitality offering around.”
Matt Judge, head of commercial at Seat Unique, added: “We are thrilled to be partnering with Wigan Athletic and opening up access to the Club’s premium facilities to even more fans in the North West through our digital transformation journey. Our trusted marketplace provides round-the-clock access to premium tickets and hospitality packages, giving supporters the chance to purchase unforgettable experiences in just four clicks.
“We look forward to seeing an even greater number of fans enjoying unforgettable hospitality experiences at the DW Stadium.”
Elsewhere, Seat Unique has highlighted its results working alongside Hampshire Cricket and The Ageas Bowl. Since the deal was signed in 2020, there has been a 24% increase in upgrades from general admission to premium tickets.
On top of this, 69% of online sales through Seat Unique’s platform have originated from new audiences.
Prior to the partnership with Seat Unique, the majority of The Ageas Bowl’s hospitality bookings were conducted offline.