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English Premier League club Tottenham Hotspur is set to launch a Spurs Fan Token in partnership with rewards and engagement platform Socios.com, with members and season ticket-holders to be offered free non-transferable Spurs Fans Tokens from Wednesday next week.
The Fan Tokens will enable Tottenham fans to gain access to club-related polls, predictors, quizzes and competitions on the platform. The Spurs Fan Tokens have become an additional benefit within the club’s membership scheme, with One Hotspur+ members and season ticket-holders over the age of 18, offered five free fan tokens.
Additionally, One Hotspur/One Hotspur Connect Members will be offered one free Fan Token once available next week.
Supporters will be sent a voucher code via email, which is redeemable within the Socios.com app. The non-transferrable free token will provide the fans with access to club-related activations to gain points towards prizes and experiences.
Tottenham Hotspur will work alongside Socios.com to further provide Spurs fans with rewards such as big screen messages, VIP tickets, Spurs Shop vouchers and virtual meet-and-greets.
Following the initial launch, Spurs Fan Tokens will become available to non-members for a price of $2 (£1.63).
“We’re pleased to be able to provide fans worldwide with a new range of club-related rewards and experiences,” said Ryan Norys, commercial sales director, Tottenham Hotspur.
“Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our members and season ticket holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans.
“The partnership is another example of how the club is working to create additional recurring sources of revenue to reinvest in our football activities.”
Emma Diskin, chief operating officer, Socios.com, added: “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences.
“We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”
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