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The Night Time Industries Association (NTIA) has appointed 30 night-time economy ambassadors, representing major cities across the UK.
The move is part of the NTIA’s commitment to enhancing local representation by key business leaders in the night-time economy.
Last year, the NTIA launched a campaign calling for the appointment of night-time economy advisors in every major city in the UK, as the country has appointed just two advisors in the last three years.
The 30 ambassadors will help to bridge the gap between the industry and policymakers, and foster collaboration.
“We believe that the UK has been lagging behind in recognising the potential and significance of the night-time economy, compared to other world-leading countries,” said Michael Kill, chief executive of the Night Time Industries Association.
“The night-time industry is not merely about entertainment. It is a crucial driver of local economies, providing jobs and opportunities while contributing to the unique community character and culture of our cities.”
Kill continued: “We are excited to have these 30 night-time economy ambassadors on board and believe that their collective efforts will create a brighter future for the nighttime industry in the UK. It’s time for our cities to fully embrace and benefit from the night-time economy, and with these ambassadors leading the way, we are confident that we are on the right path.”
Nick Newman, night-time economy ambassador for Cardiff, said: “Cardiff boasts a vibrant night-time economy infused with creativity, entrepreneurial zeal, and a passionate commitment to championing this sector. This endeavour empowers us with a more unified and influential presence, both within our community and on a national scale.”
Jenn Nimmo-Smith, night-time economy ambassador for Glasgow, added: “The NTIA has been a vital support for Glasgow and the wider Scottish and UK night-time economies, championing its cultural relevance and campaigning for improvements. I look forward to working alongside the NTIA Scotland and UK team to give support to our local infrastructure, amplifying their needs and feeding into a national voice.”
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